Samples

Healthcare, Pharmaceutical, Hospital, Medical Device

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 Craig Hospital: Web content and patient stories.      Image credit: Sherown Williams

Craig Hospital: Web content and patient stories.

 

Image credit: Sherown Williams

Web Content - Specialty Hospital

Project: Curate web content for launch; write patient success stories. This sample is the story of a man who suffered a spinal cord injury and after years of hard work, is back in the box gym.

"His nickname at his local Cross Fit club was 'Mighty Mouse,' because, according to the gym’s website, he “may be small but this guy is STRONG!”

That strength propelled him through rehab. Sherown came to Craig Hospital intent on gaining back as much mobility and function as possible.

“After I started getting some movement back,” he said, “then I felt [rehabilitation] was in my hands. I was responsible to push harder to do things.” Tapping into the same fierce determination that pushed him as an athlete, he said his happiest time at Craig was was when he and his therapists were pushing to do more and achieve more."

 
 Acorda Therapeutics: Social media campaign strategy, editorial and writing.   Image: @AcordaNews

Acorda Therapeutics: Social media campaign strategy, editorial and writing.

Image: @AcordaNews

social media campaign - pharmaceutical

Project: Strategy, editorial and content lead for a pharmaceutical company supporting therapies in for people living with neurological disorders. Our team’s efforts increased the social media audience by more than 500% in the first year, got 9.7 million impressions, and received a 2015 Gold Hermes Creative Award. 

Twitter: "Know a granny with #Parkinsons? #RT & tell us her most beautiful trait. #GorgeousGrandmaDay #caregiversunite"
 
 Vital Images: Sales and marketing communications content for medical imaging software.      Image: Vital Images

Vital Images: Sales and marketing communications content for medical imaging software.

 

Image: Vital Images

SALES AND MARKETING - HOSPITAL IMAGING SOFTWARE

Project: Write print and digital sales education and sales aid materials for a new hospital enterprise-wide medical imaging software. Sample: 

"Vital Images is dedicated to supporting clinicians everywhere with the latest innovations in advanced imaging software, while making a positive contribution to patient outcomes and the long-term productivity of the enterprise. We pioneer the way that radiologists, cardiologists, oncologists and other clinical specialists view and analyze medical pathologies and help them access the information they need to make more confident decisions."