Hospital: Craig HOSPITAL
Project: Curate web content for launch; write patient success stories for Craig Hospital, a speciality facility that serves individuals with spinal cord and traumatic brain injury.
Technology/Hospital/Software - Vital Images
Project: Write print and digital sales education and sales aid materials for a new hospital enterprise-wide medical imaging software. Sample:
"Vital Images is dedicated to supporting clinicians everywhere with the latest innovations in advanced imaging software, while making a positive contribution to patient outcomes and the long-term productivity of the enterprise. We pioneer the way that radiologists, cardiologists, oncologists and other clinical specialists view and analyze medical pathologies and help them access the information they need to make more confident decisions."
Healthcare - Acorda Therapeutics
Project: Strategy, editorial and content lead for a pharmaceutical company supporting therapies in for people living with neurological disorders.
Acorda increased its social media audience by more than 500%, got 9.7 million impressions, and received a 2015 Gold Hermes Creative Award.
Twitter: "Know a granny with #Parkinsons? #RT & tell us her most beautiful trait. #GorgeousGrandmaDay #caregiversunite"
Technology, Software - Jeppesen Aviation
Project: Complete a content audit, persona development, analytics analysis and content strategy for military aviation and private aviation software used for airplane navigation on an ipad. Execute content projects together with design and engineer teams.
"Mobile FliteDeck VFR: Enjoy Your Passion
You know how to plan a flight and how to skillfully handle the demands of the cockpit. We're always thinking about how to make your hours in the air safer and more enjoyable.
> Get a seamless, data-driven vector depiction of the best navigational information available.
> Eliminate the need to switch from enroute to taxi on more than 400 towered GA airports.
> Access flight planning, weather, NOTAMS and everything else you need to enjoy a VFR flight - all for just $49 per year."
Technology & Software - Jeppesen
Project: Social Strategy, Editorial Planning and Content for Jeppesen's marine navigation software.
On-page post impressions increased by 124% in Q1 2013 compared to Q4 2012. On-page engagement increased by 76% and one post went viral with over 300 shares.
Higher Education - University of Colorado
Project: Write web content, print materials and faculty bios to promote the new Doctor of Nursing Practice and Masters of Public Health dual degree program. Included managing photo shoots and graphic designers:
"Create lasting change. Take public health nursing to a whole new level with a DNP/MPH or DNP-PHN.
Become an expert in advanced public health nursing practice, management of multiple chronic conditions and systems change leadership. Become the voice of change in public health."
HIGHER EDUCATION - UNIVERSITY OF MINNESOTA
Project: Write feature articles and student success stories for the College of Nursing's newsletter and recruiting materials. Sample:
"When DenYelle Baete Kenyon finished her PhD in developmental psychology at the University of Arizona, she knew that before looking for a job, she needed something more. She wanted to supplement her doctoral focus on parent and child relations with research skills that would take her into the adolescent health arena, learning more about program development, implementation, and evaluation. While searching online for opportunities at her alma mater, Kenyon discovered she could find what she wanted through a post-doctoral research fellowship in the U of MN’s Center for Adolescent Nursing (CAN)."
Manufacturing - Gates
Projects: Wrote print ads, white papers, case studies, email content and more for this automotive and industrial manufacturing company.
"Chapter 1: Innovative Solutions for Hydraulic System Challenges
As its tools and technologies advance, modern fluid power systems are under greater pressure than ever before to perform safely and precisely. Stronger performance leads to greater productivity and profits across a wide range of industries – from oilfield and mining to mobile equipment and marine. This multi-chapter Gates Fluid Power eBook explores challenges in the field and highlights innovative approaches to testing, safety measures, and diagnostics and monitoring."