Healthcare clients include Craig Hospital, Children's Hospital, Colleges of Nursing at CU and UMN, Optum Health, United Healthcare, Medtronic, Zimmer Biomet, Vital Images, Acorda Therapeutics and more.
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Hospital: Craig HOSPITAL
Project: Curate web content for launch; write patient success stories for Craig Hospital, a speciality facility that serves individuals with spinal cord and traumatic brain injury.
Technology/Hospital/Software - Vital Images
Project: Write print and digital sales education and sales aid materials for a new hospital enterprise-wide medical imaging software. Sample:
"Vital Images is dedicated to supporting clinicians everywhere with the latest innovations in advanced imaging software, while making a positive contribution to patient outcomes and the long-term productivity of the enterprise. We pioneer the way that radiologists, cardiologists, oncologists and other clinical specialists view and analyze medical pathologies and help them access the information they need to make more confident decisions."
Healthcare - Acorda Therapeutics
Project: Strategy, editorial and content lead for a pharmaceutical company supporting therapies in for people living with neurological disorders.
Acorda increased its social media audience by more than 500%, got 9.7 million impressions, and received a 2015 Gold Hermes Creative Award.
Twitter: "Know a granny with #Parkinsons? #RT & tell us her most beautiful trait. #GorgeousGrandmaDay #caregiversunite"
Higher Ed Nursing - University of Colorado
Project: Write web content, print materials and faculty bios to promote the new Doctor of Nursing Practice and Masters of Public Health dual degree program. Included managing photo shoots and graphic designers:
"Create lasting change. Take public health nursing to a whole new level with a DNP/MPH or DNP-PHN.
Become an expert in advanced public health nursing practice, management of multiple chronic conditions and systems change leadership. Become the voice of change in public health."
Healthcare Marketing Campaign - United Healthcare
Project: Lead content marketing for the "Medicare Made Clear" campaign, including digital content, interactive tools, blog, email campaign and social media.
Award Recipient: Center for Plain Language, two ClearMark awards
Nursing - UNIVERSITY OF MINNESOTA
Project: Write feature articles and student success stories for the College of Nursing's newsletter and recruiting materials. Sample:
"When DenYelle Baete Kenyon finished her PhD in developmental psychology at the University of Arizona, she knew that before looking for a job, she needed something more. She wanted to supplement her doctoral focus on parent and child relations with research skills that would take her into the adolescent health arena, learning more about program development, implementation, and evaluation. While searching online for opportunities at her alma mater, Kenyon discovered she could find what she wanted through a post-doctoral research fellowship in the U of MN’s Center for Adolescent Nursing (CAN)."