Digital Magazine Content - Luxury Hotel
Project: Editorial planning and writing for the Omni Hotel's online magazine. This story showcases the brand's commitment to sustainable farming and excellence in their high-end restaurants.
"The desire to know where your food comes from sparked the farm-to-table movement years ago, but knowing where your fish came from, and whether or not is sustainably harvested, has been more difficult. “If you get a white fish on your plate, you get a white fish.” said Omni Executive Chef Daven Wardynski. “You don’t know if it’s sea bass or grouper or snapper. The government doesn’t necessarily go through and regulate that."
Web Content - Luxury Hotel
Project: Re-write all content for this historic, luxury hotel in Southern California.
"For generations the iconic Hotel del Coronado and its glittering sands have served as the backdrop for timeless experiences. The Del is an adventurous world all its own, a beachfront playground drawing those to its unrivaled setting, relaxed beauty and seaside charm. Whether you’re looking for outdoor adventure, a romantic getaway, or just a relaxed afternoon alongside a private pool or beach, magical memories begin at The Del. Come, write your story in the sand."
Print & Digital Magazine articles - lifestyle, hotels, real estate
Project: Write stories for the "Eat+Drink," "Fashion," and "Culture" sections of Pacific Coast Magazine.
The Treehouse Lounge at Tanner’s, the hotel’s rooftop cocktail bar, has the stellar ocean views and watercolor sunsets that SoCal is famous for. The guests sitting at the lounge’s modern circle bar enjoy creative classic cocktails under the glow of lanterns dangling from an enormous man-made tree.
“I wanted to do something proto-tiki style and more Caribbean influenced,” says Cassie Hesse, lead mixologist for Paséa Hotel & Spa. With its charming, cushy cabanas and island-inspired cocktails, she’s talking about both the vibe of the lounge and the menu.
“Our classic tiki cocktails are influenced a little more from before ‘Don the Beachcomber,’ ” she says. When prohibition happened bartenders moved to Caribbean islands and started using local spirits like rum and fresh juices from pineapple, banana and grapefruit. “I wanted [the Treehouse menu to] elevate that cocktail culture,” Hesse says. But this inventor of a playful coconutty drink called Bananas and Blow adds her own playful twist."
Editorial & Social Media CONTENT - Fitness
Project: Managed editorial and content writing for this respected yoga training and fitness products brand.
"How do skin rolling and shear work? When a #YTUball grabs and moves the superficial fascia over the deeper tissues, this gives you a tremendous amount of slide, glide and soft-tissue awakening known as 'shear'."